Sprout

A savings app for children aged six to twelve, and the parents who approve every cent.

Client
Sprout
Role
Product designer
Platform
iOS and Android, web for parents
Year
2023
Outcome
Weekly active kids +48%
Sprout 01
Fig. 01

Problem

Sprout wanted children to learn saving and parents to feel in control, and the first version managed neither: kids found it boring and parents found it opaque.

Approach

Two products in one app, tested with fourteen families at their kitchen tables. The child's side is a plant that grows with the balance, chores with visible rewards, and a jar for a goal. The parent's side is approvals, an allowance schedule and a dashboard on the web. The same type and components serve both, at two very different energies.

Outcome

Weekly active children rose 48% after launch, and the parent approval flow averages under a minute.

Sprout 02
Fig. 02 Sprout / Chores
Sprout 03
Fig. 03 Sprout / Jar
Sprout 04
Fig. 04 Sprout / Approval
Sprout 05
Fig. 05 Sprout / Allowance
Sprout 06
Fig. 06 Sprout / Request
Sprout 07
Fig. 07 Sprout / Badges
Sprout 08
Fig. 08 Sprout / Parent dashboard
Sprout 09
Fig. 09 Sprout / Create a profile
Sprout 10
Fig. 10 Sprout / Family settings